Sunday, March 7, 2010

Do You Matter?

"Do You Matter?"- it's been a few months since I've read this book by Robert Brunner, former head of Apple's design team and currently head of Ammunition design consultancy, and Stewart Emery, entrepreneur, creative director and consultant.  From a good number of design books that I went through last year, this one, by far is the best, most clear, most common sense writing on the subject that truly demystifies industrial design to anyone that ever wondered about it, and makes it crystal clear to any company executives, large or small, that if they really care to succeed and matter in every sense of the word, they should learn the meaning of good design.

My favorite quote from the end chapter is their conclusion that summarises why good, thorough, and well-thought out design matters: "People are seeking a great experience of being alive."   Really, enough said.  For more great insight, read for yourself.

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